Meet The Owner

The name 4teenthirty7 came from my childhood home where I resided for 20 years. At the very young age of 6, I was always fascinated with makeup. My mother would buy me some every year for Christmas, I would be so excited and anxious to practice on my godmother and that obsession followed me into adulthood. As a young mother of two beautiful daughters, I’m always trying to balance my responsibilities as a parent and my love for makeup – leading me to create my own line. Creating an affordable line of quality makeup was very important to me so anyone, no matter their background, can feel good about themselves and letting that enhanced beauty shine through.